Bringing our brand to life

Since our launch in December, we've received wonderful comments about our logo and website; we're now pleased to acknowledge the two wonderful designers responsible for this great work.  

Lucia Vaughan and Sho Watanabe are based out of Ogilvy and Mather's Chicago office.  We asked this talented team to create a look for our brand that would portray BluePath in a professional, yet approachable manner, and represent our brand promise - to unlock life's potential.  

Based on your feedback, we know we got it right.  Best of all?  Because they care about our mission, Lucia and Sho worked with us entirely free of charge.  We're incredibly grateful for their time and talent in bringing BluePath to life.  

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Lucia Vaughan is an Oregon-born designer with a passion for bold ideas, fresh perspective, and a good challenge. After graduating from Purdue University in May of 2016 with a Bachelor’s Degree in Visual Communications Design, she now works as a full-time designer with Ogilvy and Mather Chicago/Ogilvy 485.

Lucia wanted to get involved in BluePath because she firmly believes in the power of design for good – a global design movement seeking to refocus the influence and problem-solving abilities inherent in design to bring about positive social change. Lucia’s involvement in BluePath is her first step in being part of this change.   

Lucia hopes that her help bringing BluePath to life will have a positive, lasting impact on families in need. It brings her nothing but joy to know that her work will serve a larger purpose, and in some way, make the world a better place.

Sho Watanabe was born in New York City and raised in Westchester County. He attended the School of Visual Arts in New York City and graduated in May of 2015, with a Bachelors in Communication Design. Upon graduating, he interned for The Nation magazine and assisted creative director, Robert Best, where he helped with all design tasks. In September of 2016, Sho relocated to Chicago, Illinois to work for Ogilvy & Mather/Ogilvy 485. 

Sho pursued a career in Graphic Design because he wants to be able to use his abilities to communicate through design and to make an impact on people’s lives. A logo symbolizes the essence of a company’s personality and helps to develop brand awareness and recognition.  Sho’s work with BluePath gave him the chance to be a part of a positive community and achieve that goal.

Thank you Lucia and Sho! 

Ogilvy and Mather designers Lucia Vaughan and Sho Watanabe

Ogilvy and Mather designers Lucia Vaughan and Sho Watanabe